I’m a Principal Product Designer and hands-on design leader working across 0–1 products, complex systems, and enterprise platforms. I help teams turn unclear ideas into shippable products by simplifying complexity, protecting design quality through implementation, and collaborating closely with engineering and research.My work spans award-winning video games, automotive HMI R&D, enterprise tools, and large-scale platform work at Microsoft, including leading UX, IA, and visual quality for the Fluent 2 website.

I care deeply about how products feel in use, not just how they function or look, because the best interfaces create clarity, trust, and momentum.

Outside of work: Arsenal FC, F1, movie posters, and dreaming about the perfect air-cooled Porsche.

‍Let’s connect.